When you write content for your website, you should think about what you want to be found for. What would your potential client need to type into the Google search box to find your website? Be as specific as you can. For example, the word “photography” is a broad search term, it will return millions of various kinds of results, and is very hard to get ranked for. But people are also searching for “how to take sunset photos with a smart phone”, which is more specific, and will generate more specific search results. Do people know the right terms for your services? What different phrases might they put in? And people might not necessarily google the solution that you offer, they might instead google their problem. For example, if you are a physiotherapist, you might want people to find you when they search for “back pain”.

 

When you have a list of keywords and phrases, incorporate them naturally into the texts and contents on your website. And remember to also include your business name. You want to come up in the search results if people google you!

Now, with this in mind, you should take care to not overdo it when using your keywords, because if you use them excessively Google will punish you for keyword stuffing, and rank you lower. It has to be a naturally flowing text that makes sense to the reader.

 

If you want to target local clients, make sure to be clear about where you are located. It’s a good idea to include your city and region names, including nick names (Lower Mainland, North Shore etc.) as keywords on your site, and not just on your Contact page.

 

Setting up your Google My Business page and claiming your page on Yelp are also good ways of being found, and at the same time showing Google some of that expertise and authority.